The Power of Direct Mail

Welcome to Hecom, where print & mail has never been so easy! As the demand for communications increases at this time of year, we wanted to let you know that we are here to help.  

I’m sure you are well aware of the advantages of our ever-growing digital world, but, postal communications continue to show their worth.

Encourage open day visits, boost recruitment with a direct mail campaign, or boost your profile all with a physical touchpoint. Think advertising, welcome packs, prospectuses, newsletters, and much more.

The facts

• 94% of mail is engaged with. This is because consumers can engage with mail as and when it suits them, unlike with digital ads (Marketreach)

• 44% of consumers visit a company’s website after reading a piece of direct mail (Data & Marketing Association)

• 27% of direct mail is still ‘live’ after 28 days of receipt, increasing the life span of content, long-term memory encoding, and recall (Data & Marketing Association)

Let’s get into the detail…